St Andrew’s church in the picture box town of Castle Combe, Wiltshire has a rich and varied history. It contains a rare example of a working faceless clock and has been used as the setting for many films and TV programmes.
We worked with the small and dedicated team to create an experience that is accessible, engaging and allows visitors access to much more information about the church and its environs than a traditional church tour could offer. Because visitors use their own devices to connect it also provides a safe and sanitised visit.
The following, written by a key member of the church team provides an insight into how Info Point has met their goals, exceeded expectations and provided valuable digital literacy training and experience.
Five years ago I became aware of Info Point at one of the Historic Religious Buildings Alliance’s Big Update conferences in London. Having used curated audio tours in art. galleries, I learned that, with an Info Point system in our unmanned historic church in the heart of Castle Combe, visitors could access curated heritage and other relevant information via their smartphones.
Over the following two years, a major church building project was undertaken and completed. Info Point was considered at that time as an opportunity to provide an educational resource, but the small volunteer team that fundraise, manage and care for the church did not have the resources to embark on such a project.
After months of closure and significant loss of visitor income due to lockdowns and restrictions imposed as a result of the pandemic, the Government’s Culture Recovery Grant scheme, announced in July 2020, appeared to offer us an opportunity to open safely for visitors again. As part of our application plan for the opening of the church to visitors, we developed a one way trail through the church, highlighting items of heritage interest via signage, a visitor assistant and a recyclable paper leaflet. In December 2020, we were delighted to receive funding to develop the trail to provide smartphone accessible heritage information via an Info Point system, which would also be of long term benefit to the church when it was not possible to man it.
This has been a substantial joint creative process; from accessing historical records, images and developing content to a significant amount of digital and computer training for some of us! We would like to thank Joe who has developed their user friendly system and interesting design features.
Now our Info Point trail is up and running. Visitors access it by using their phone camera or tablet to scan a QR code on entering the church. Although there is no charge for access, we do ask for a donation if visitors are able to do this. We are very pleased with the feedback to date and are excited to think of future opportunities for developing and using our Info Point system.
Karen Munnings, PCC member, St Andrew’s Church, Castle Combe
Visitor signage is placed at the church entrance and next to two prominent features in the church: the rare example of a working faceless clock and the Knight’s Tomb. The signs contain a ‘call to action’ to encourage visitors to connect to Info Point (simple instructions also provided) and discover the answer to the question posed.
In addition to the Info Point positioned securely in a cupboard, an Info Point Extender was also installed at the opposite side of St Andrew’s to ensures larger groups can simultaneously access the content when they arrive.
Related case studies
Avalon Marshes
Solar-powered visitor experiences have been installed at two flagship Somerset Wildlife Trust reserves.
Thiepval
The Thiepval Memorial to the Missing of the Somme is in northern France. It is a war memorial to over…
Nant Llwynog Park Bedlinog
A solar-powered digital visitor sign near Merthyr Tydfil in south Wales.
Latest case studies
Ancient House Museum
Ancient House Museum’s Info Point is enabling visitors to delve deeper into its collections. Following training from Wildfi, museum staff…
RSPB Lakenheath
No power and no connectivity – no problem! Info Point provides digital visitor experience in remote location with live barn…
Cold Overton
Medieval wall paintings and bats prompted St John the Baptist church in Cold Overton, Lincs, to up their visitor experience…
Related case studies
Avalon Marshes
Solar-powered visitor experiences have been installed at two flagship Somerset Wildlife Trust reserves.
Thiepval
The Thiepval Memorial to the Missing of the Somme is in northern France. It is a war memorial to over…
Nant Llwynog Park Bedlinog
A solar-powered digital visitor sign near Merthyr Tydfil in south Wales.