About us

Info Point is a multimedia guide for your site. It’s brought to you by Midlands-based Wildfi Ltd, led by brothers-in-law Dan Boys and Joe Middleton.

Launched into the market in 2013, Info Point was initially powered by a RaspberryPi. However, it soon became apparent that this choice of hardware wasn’t robust enough to serve simultaneous users at outdoor locations. Over subsequent years Info Point has been developed into an incredibly robust unit that can withstand the harshest UK environments, and connect seamlessly with mobile devices to share engaging, site-specific content.

Meet our team

Dan Boys, Managing Director

Dan Boys, a Geography & Environmental Management graduate has worked for the National Trust, Peak District National Park Authority and the Wildlife Trusts. In 2006 he founded Audio Trails, and created the first downloadable audio guides in the UK. The company evolved into AT Creative, a highly respected digital heritage interpretation company specialising primarily in location-aware apps for the outdoors that showcase places of interest and trails.

A highly accomplished project manager with a strong entrepreneurial spirit, Dan is a self-taught sound engineer and script/copywriter. He also has a strong interest in human behaviour and user experience. Dan is a keen walker, runner and mountain biker and enjoys yoga and trips away in his campervan. He is married to Ruth, a fellow heritage professional, and has three teenage children.

Joe Middleton, Technical Director

Joseph Middleton has been a web software developer for over 15 years and over that time he has worked in many roles across industries as diverse as heritage, fintech (financial advice and insurance), marketing, retail, fashion and even dentistry. Joe’s roles include senior developer, lead developer, head of department, trouble shooter, coach and consultant but always geared towards delivering robust and creative software projects whatever the role or industry.

Joe codes for fun and is a self taught web software developer who understands there is always something new to learn.